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PKMH Makeup 101

We understand how difficult it is to part with your favorite blush or lipstick, but adhering to product expiration dates is crucial. Why? Because cosmetics can trap bacteria, it's important to replace them on a regular basis to avoid skin irritation, breakouts, eye infections, and styes. Isn't it unappealing?

Skin irritations such as rashes, pimples, and burning sensations can occur when using outdated cosmetics. Swelling, itching, and redness might occur if you use mascara or eyeliner that is over its expiration date.

However, unlike the contents of your refrigerator, the use-by date on your beauty items is determined by the first day you use it, not the purchase date. If you're ever unsure, all products have a small sign on the inside that looks like a jar with a number or letter, such as 12M. This usually means that after a product is opened, it has a 12-month shelf life. When it comes to cosmetics, the time frame in the symbol should always be followed. Using an old, oxidized foundation would be the worst thing you could do.


Let’s take a quick run through different makeup products with their respective shelf life:

1. Foundation

Keep your fingertips away from the mouth of the bottle to keep your foundation germ-free for a longer period of time. Instead, dab a small amount of the formula onto the back of your hand before applying it. It's time to dump your foundation if you find it starting to split.

Shelf life: 6 months to 1 year.

2. Liquid Highlighter

Although not as long-lasting as powder highlighters, liquid highlighters can last up to a year. To extend the shelf life of your product, store it in a cool, dry area and use a disposable applicator when necessary.

Shelf life: 6 months to 1 year.

3. Concealer

Concealers, like foundations, can last up to a year. Keep the product away from bright sunlight, avoid touching it with your fingers, and dump it when you observe separation.

Shelf life: 6 months to 1 year.

4. Blush And Powder

Powder-formula blushes are the longest-lasting colour cosmetics you'll ever buy, lasting about two years. Powders can be extended for longer lengths of time if you clean your brushes frequently and thoroughly. Otherwise, when your equipment is dirty, you're introducing old makeup, bacteria, and skin cells into that powder product every time.

Shelf life: 1 year.

5. Brow Pencil And Kohl Liner

Because pencils are sharpened on a regular basis, they can last longer than most eye products. To extend the life of your liners, keep them out of the hot bathroom.

Shelf life: 2 Years.

6. Lipstick, Liner & Gloss

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When you notice a change in texture in your beloved lip cosmetics, whether it's because they've dried out or become goopy, it's time to toss them. Keep your favourite red in a cool, dry spot to extend its life (not in your hot car).

Shelf life: 1 year.

7. Mascara

It's critical to replace your mascara on a regular basis to avoid eye infections. Replace every three months (or sooner if the formula becomes clumpy or smells unpleasant, indicating that it's gone bad). Also, never share mascara, as this might lead to cross-contamination.

Shelf life: 1 month.

8. Liquid Liner

Don't share your liquid eyeliner, just like you shouldn't share your mascara—germs are your biggest enemy when it comes to this type of beauty product.

Shelf life: 3 to 4 months.

9. Eyeshadows

Powder shadows can last as long as powder blushes (approximately two years), but because they're worn over your eyes, they should be updated more frequently.

Shelf life: 3 to 6 months.

10. Gel Eyeliner

Unfortunately, because it quickly traps microorganisms, a pot of gel eyeliner should only be used for a few months.

Shelf life: 2 months.

11. Fragrance

The fragrance is by far the most long-lasting ingredient in your cosmetics. To extend the life of your perfumes, keep them out of direct sunlight. (Some brands, like Le Labo, even suggest storing them in the fridge.)

Shelf life: 3 to 5 years.

12. Nail Polish

Heat and direct sunshine will cause your polish to split and discolor more quickly, so keep it upright in a cold, dry location. There are also several ways to assist you to extend the life of goopy polish.

Shelf life: 1 to 2 years.


Stick to the timeline of use given by the makeup brand to get maximum usage out of your makeup product. Follow the above #pkmhrecommended guide to using makeup at its best!

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Note: The recommendations mentioned in the article are for generic purpose only. Incase you‘d like a specific solution to your beauty queries, reach out to us on email.

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